Growth continues to accelerate for credit reputation website, Credit Savvy, which announced today that it has reached 200,000 Australian users.

The website provides Australians with free access to their Experian credit score, monthly score updates and a knowledge centre to learn about credit.

Nearly 2 million free credit scores have been given away to the Credit Savvy member base in the past 18 months. [1]

Managing Director, Dirk Hofman said, “It’s great to see that awareness of credit scores has really increased in the past year and it’s humbling to think we’ve made a contribution towards helping Australians make informed decisions about credit products and get on top of their credit history.”

The business has grown rapidly through national marketing campaigns across radio and digital media, as well as positive word of mouth. Mr Hofman believes that Credit Savvy is poised for further expansion in 2017 as the local credit landscape experiences considerable change from a regulatory perspective.

“In the past few months, nearly all of our members have seen a change in their credit score. With more lenders opting into comprehensive credit reporting and generally more data becoming available, we expect this trend of fluctuating credit scores to continue,” says Mr Hofman.

“This means it’s more important than ever to understand your credit reputation and take charge of it by using a free service like Credit Savvy.”

Note to Editor

[1] 1.94 million credit scores as of 8 November 2016.

About Credit Savvy

Credit Savvy is a digital initiative that aims to help Australians make savvy financial decisions by understanding their credit status and how credit works. Credit Savvy provides consumers with free access to their credit score, credit file information, credit monitoring & a credit marketplace.

For more information, please visit www.creditsavvy.com.au